Vedant Rusty, whose real name is Vedant Kaushik, has become a well-known face in the Indian YouTube and podcasting scene. As of 2025, his estimated net worth lies between ₹50 lakh to ₹80 lakh INR (approximately $60,000 to $100,000 USD). This article explores his earnings from YouTube, podcast sponsorships, brand deals, and more.
Early Life and Education
Born and raised in Meerut, Uttar Pradesh, Vedant completed his schooling at St. Mary’s Academy, where he pursued Commerce with Math. His passion for literature led him to study English Literature at Deshbandhu College, Delhi University. Later, he earned a Master’s degree in Digital Humanities from King’s College London, focusing on digital asset management and digital storytelling.
Career Journey
Vedant started his content journey during his college days. Initially interested in design and editing, he launched his YouTube channel to build a portfolio. His unique, intellectual take on storytelling quickly differentiated him from the mainstream content creators. Vedant’s earlier videos focused on analysis, literature, and thought-provoking topics, gaining him a loyal audience over time.
In 2017, he worked as a Design & Content Lead at Sqrrl Fintech. In 2018, he launched Rusty Media, under which he consults brands, creators, and runs various digital projects including his successful podcast “Stories with Rusty”. He also mentors budding content creators and offers online courses through Rusty Academy.
Income Streams
1. YouTube AdSense
- Subscribers: 434,000+
- Total Views: Over 72 million
- Estimated Income: ₹12–₹20 lakh/year ($15,000–$25,000 USD)
- RPM Estimate: ₹30–₹50 ($0.35–$0.60)
2. Podcast Sponsorships
- Podcast: Stories with Rusty
- Sponsorship Fee: ₹1.6 lakh ($2,000) per 15-second ad
- Annual Earnings: ₹16–₹24 lakh ($20,000–$30,000 USD)
- Collaborations include major brands like Skillshare and Storytel
3. Brand Collaborations
- Vedant collaborates with niche and educational brands aligned with his audience.
- Estimated Income: ₹8–₹12 lakh/year ($10,000–$15,000 USD)
- Occasional long-term partnerships bring in additional recurring income.
4. Consulting and Rusty Media
- Vedant advises new creators and startups on digital strategy.
- Income Estimate: ₹4–₹8 lakh/year ($5,000–$10,000 USD)
- Offers custom workshops and mentorship programs via Rusty Media
Net Worth Summary Table
| Source | INR Estimate | USD Estimate |
|---|---|---|
| YouTube Revenue | ₹12–₹20 lakh | $15,000–$25,000 |
| Podcast Sponsorships | ₹16–₹24 lakh | $20,000–$30,000 |
| Brand Collaborations | ₹8–₹12 lakh | $10,000–$15,000 |
| Consulting & Services | ₹4–₹8 lakh | $5,000–$10,000 |
| Total Net Worth | ₹50–₹80 lakh | $60,000–$100,000 |
Online Presence
- YouTube: Vedant Rusty
- Spotify Podcast: Stories with Rusty
- Rusty Academy: vedantkaushik.ongraphy.com
- LinkedIn: Vedant Kaushik
- Instagram: @vedantrusty
Lessons from Vedant Rusty’s Journey
- Educational Value Works: Vedant proves there’s space for intellectual, value-driven content online.
- Diversify Income: His multi-channel revenue strategy provides both stability and scalability.
- Build Personal Brand: Storytelling and transparency have helped him create a loyal audience.
- Invest in Learning: From DU to King’s College, continuous learning has shaped his journey.
Final Thoughts
Vedant Rusty’s rise in India’s digital content ecosystem is a case study in quality-first creation. With thoughtful content, educational value, and a strong personal brand, he continues to grow his digital empire. His story is not just inspiring—it’s proof of what’s possible with clarity of vision and relentless execution.
FAQs
Q1: What is Vedant Rusty’s real name? A: His real name is Vedant Kaushik.
Q2: How much does Vedant Rusty earn from YouTube? A: He earns an estimated ₹12–₹20 lakh annually from YouTube ad revenue.
Q3: What is Vedant Rusty’s net worth in INR? A: His estimated net worth is ₹50–₹80 lakh INR.
Q4: Where did Vedant Rusty study? A: He studied at Deshbandhu College (DU) and earned a Master’s from King’s College London.
Q5: What is Stories with Rusty? A: It’s a podcast hosted by Vedant where he interviews creators and shares insights on creativity and life.
